Why Our Stolen Rainbow Film Matters Now More Than Ever

Public backlash is forcing corporations to retreat from Pride — but Congress still hasn’t gotten the message.

It’s June — but something’s missing.

For the first time in years, Pride Month feels... quieter.

No avalanche of rainbow ads. No wall-to-wall corporate virtue-signaling. No major brands tripping over themselves to out-Pride the competition. In fact, across the country, corporate America is pulling back — fast.

In previous years, companies poured millions into Pride celebrations, decking out their stores in rainbows, sponsoring parades, and virtue-posting across social media in a frenzied effort to boost their reputations with the LGBTQ+ community.

But this year? The tide is turning.

According to a recent Gravity Research survey of executives at more than 200 major corporations, 39 percent said their brands are scaling back Pride visibility this year. And not a single company surveyed reported increasing its Pride investment.

You can already see the retreat on the ground:

Mastercard, Nissan, and Pepsi have slashed their sponsorships of New York City Pride.

Deloitte pulled out of WorldPride in Washington, D.C.

Anheuser-Busch and Comcast are no longer backing San Francisco Pride.

The healthcare sector is retreating too. One Idaho-based system, St. Luke’s Health, announced it would no longer fly Pride flags at its offices, citing an “increasingly contentious” climate.

Even the federal contracting world is seeing a sea change. Among companies doing business with the federal government, 57 percent are reducing their external Pride engagement — facing fresh scrutiny under the Trump administration, which has vocally opposed DEI mandates and Pride-linked activism.

The message is clear: Pride no longer pays.

Why the Shift?

For years, Pride marketing was seen as a no-risk, feel-good PR move. But now? The backlash is real.

• Anheuser-Busch and Target both reported sharp profit drops after aggressively inserting trans ideology into their product lines.

• The public recoiled when Target literally sold Satanic Pride merchandise, and when “tucking” swimsuits for kids were prominently displayed.

• The now-infamous scene of topless trans TikTokers “shaking it” on the White House lawn only added to public disgust.

Put it all together, and you have corporate America running for cover.

NFL teams aren’t promoting Pride the way they used to. Toronto’s Pride parade is struggling for corporate support. Boise canceled its Pride Season Kick-Off after lower than expected turnout. 25% of New York City Pride corporate donors have dropped out.

And in a symbolic move, Defense Secretary Pete Hegseth has announced the Navy will rename the USNS Harvey Milk, reversing one of the Biden administration’s more performative Pride gestures.

But Here’s the Danger: Washington Doesn’t Get It Yet

It’s tempting to see all of this as a cultural turning point — a victory for common sense. And in many ways, it is.

But we can’t assume that the message is reaching Capitol Hill.

Many Members of Congress — especially entrenched Democrats and Biden-era bureaucrats — are still trapped in the 2020 mindset, where Pride Month was treated as a sacred cow and any opposition was labeled “bigotry.”

They don’t fully understand why this cultural shift is happening:

• The public is tired of indoctrination.

• Parents are pushing back against the targeting of children.

• Consumers are rejecting corporate virtue-signaling.

• Americans are recoiling from the radical gender ideology now embedded in the modern Pride movement.

That’s Why Stolen Rainbow Is Needed Now — More Than Ever

This September, we’re bringing Stolen Rainbow to Washington, D.C., premiering just steps from the U.S. Capitol.

Our film lays out exactly what many Americans instinctively feel — but what Congress desperately needs to see:

• How Pride morphed from a call for tolerance into an aggressive new secular religion.

• How gender activists hijacked the rainbow banner to push radical ideology into schools, businesses, government, and even churches.

• How today’s Pride movement is targeting children — and using federal dollars to do it.

• And how the public backlash is not about “hate” — it’s about protecting innocence, safeguarding families, and defending truth.

• Corporate America is adjusting because they’ve seen the blowback.

Parents and consumers are rising up because they’ve seen the harm.

But unless Congress sees the full picture, they will keep greenlighting dangerous policies — and keep funneling billions of taxpayer dollars to the very activists driving this cultural chaos.

The Moment Is Now

America’s intoxication with all things Pride is fading. The hangover is here. And corporate America knows it.

But the fight is far from over. The real battle now is for the hearts and minds of our leaders in Washington.

That’s why our Stolen Rainbow premiere could not be more timely. This is our chance to deliver a message straight to Congress — loud, clear, and undeniable.

We must make sure they hear it.

Martin Mawyer is the President of Christian Action Network and host of the “Shout Out Patriots” podcast. Follow him for more action alerts, cultural commentary, and real-world campaigns defending faith, family, and freedom.