How Conservative Consumers Are Winning the War on Woke Corporations

If you've ever felt like the collective voice of common-sense Americans is being drowned out, you're not alone.

Why would you feel any different?

Social media companies constantly suppress the voices of those with common sense, the entertainment industry mocks them, late-night comedy shows ridicule them, Hollywood dramas disparage them, universities berate them, and the mainstream news media suffocates them.

But are these voices truly falling on deaf ears, unable to penetrate the waxy build-up infesting the woke, snowflake eardrums that refuse to hear our words—and make sure no one else does either?

Be encouraged because recent developments tell a very different story.

The Suppression of Common-Sense Voices

The voice of common sense is not just being heard; it's being listened to, acted upon, and even changing the course of major corporations. Companies like Harley-Davidson, Disney, Tractor Supply, and John Deere have all reversed woke policies in response to consumer backlash, proving that your voice has the power to drive real change.

In today's corporate America, consumer voices often feel silenced by the overwhelming force of media bias and corporate agendas.

It's no secret that many in the legacy media downplay or outright ignore the growing consumer backlash against companies that abandon traditional values in favor of woke policies.

However, as recent events have shown, these grassroots movements can and do succeed—even when the media refuses to report on them.

The victories achieved by committed consumers serve as a powerful reminder that we must stay the course, even when our efforts seem to be shadow-banned from the public eye.

Harley-Davidson: Reversing Course Under Pressure

Take, for instance, the recent reversal by Harley-Davidson.

After years of grumblings from their most loyal customers, particularly those who felt betrayed by the company's shift towards diversity, equity, and inclusion (DEI) initiatives, the iconic motorcycle brand has slammed the brakes on its woke policies.

Harley-Davidson's decision to eliminate its DEI function and refocus on its core customer base is a direct result of the relentless pressure applied by its riders—pressure that, for the most part, was ignored or ridiculed by mainstream media.

Social media influencers like Robby Starbuck helped amplify the outrage, proving that grassroots efforts, when sustained, can force even the most resistant corporations to change course.

Disney's Legal Backtrack: A Win for Public Outcry

Similarly, Disney, a company that has long been at the forefront of progressive agendas, was recently forced to backtrack on its legal defense in a wrongful death lawsuit.

After public outcry over its attempt to use a Disney+ subscription agreement to dismiss a lawsuit involving a woman who suffered a fatal allergic reaction at a Disney Springs restaurant, the company reversed its stance and allowed the case to proceed in court.

Disney had tried to argue that the woman's husband waived his right to sue in court when they signed up for a free trial of Disney+, where the terms of service allegedly absolved Disney from any lawsuits related to incidents at its theme parks.

This decision came not because the media highlighted the absurdity of Disney's defense but because consumers refused to let the issue go unnoticed. The media may have tried to bury the story, but the public's outrage couldn't be ignored.

Tractor Supply and John Deere: Returning to Their Roots

Tractor Supply, a staple of rural America, also succumbed to conservative backlash after weeks of online criticism for its DEI and climate efforts.

The company has now eliminated its DEI roles, ceased participation in LGBTQ+ events, and retired its carbon emission goals, choosing instead to focus on traditional values that resonate with its core customer base.

This shift wasn't prompted by coverage from The New York Times or CNN; instead, it was the result of relentless pressure from consumers who felt their values were being disregarded.

And then there's John Deere, another American institution that found itself in the crosshairs of conservative consumers.

The farm equipment giant recently announced it would no longer sponsor "social or cultural awareness" events (read: LGBTQ+ events) and would cease requiring employees to use preferred, often confusing and mind-twisting, pronouns.

Once again, this change wasn't driven by media scrutiny but by the unwavering determination of consumers who demanded a return to the company's roots.

These examples should encourage all who feel that their voices are being drowned out by complicit media.

The media's strategy is clear: they either portray boycotts as the grumblings of a fringe minority or they ignore them altogether, hoping the fire will burn out.

The Bud Light Boycott: When Media Tactics Backfire

The Bud Light controversy offers another poignant example of how media strategies can backfire. Initially, the media tried to frame the backlash as nothing more than the outcry of "white, red-neck, racist" consumers.

It wasn't just an attempt to paint the boycotters as (in Hillary Clinton's words) a "basket of deplorables." It was also a deliberate effort to rally public support for what was, at the time, the number-one-selling beer in America.

But when the boycott gained traction—much to the media's dismay—they seemed to recall a lesson learned back in 1994, when Republicans ended a 40-year drought and gained control of both the U.S. House and Senate in what became known as the Republican Revolution.

The lesson? Don't fan the flames of common-sense opinions unless you're absolutely sure it won't burn the house down.

The Conservative Voice: A Force to be Reckoned With

This strategy, born from the media's experiences in the 1980s, particularly with figures like Dr. Jerry Falwell, backfired when it became clear that the voices they tried to discredit were actually resonating with the American people.

I, too, was often called upon by the media at the time, regularly appearing on major network television shows and giving interviews. As the editor of the Moral Majority Report and later the founder of the Christian Action Network, I soon witnessed firsthand how the media's strategy shifted after 1994.

After the Republican Revolution, the media largely stopped interviewing top conservative figures. Instead, they opted to interview liberal opponents, allowing them to describe conservative positions in exaggerated and far-fetched terms.

This not only distorted the conservative message but also helped the liberal agenda advance rapidly in the United States.

When Donald Trump ran for president in 2016, the media, perhaps forgetting this lesson, gave him unprecedented airtime, believing it would reveal him as out of touch with reality. However, the strategy again backfired, and Trump was elected President of the United States despite the media's ridicule.

The media learned once more that conservative voices when given a platform, resonate with the American people. This is why, after the 2016 election, we saw conservative voices suppressed or even banned by the most prominent social media outlets.

Keep the Pressure On: Your Voice is More Powerful Than You Think

The media's strategy now is to silence or minimize the voices of common-sense Americans, especially when they challenge the liberal agenda.

But recent victories, like the Bud Light boycott, remind us that even without media support, these voices can still be powerful and effective.

Our organization, Christian Action Network, is proud to have exposed the deceptions of companies like Disney and Harley-Davidson.

We know that the media often tries to bury these stories, but we also know that when consumers stand together, their voices can't be ignored. These victories are proof that your resistance matters, even if it doesn't make the evening news.

So, to every consumer and patriot who is frustrated by corporate America's relentless push towards woke policies, stay the course.

Now, more than ever, it's crucial that we continue to resist the encroachment of woke policies. Your efforts may not get the attention they deserve, but they are making a difference.

As these recent victories show, when consumers stand firm in their values, even the biggest corporations are forced to listen. Keep resisting, speak out, and know your voice is more powerful than you think.

Together, we can continue to topple wokeism in corporate America, one boycott at a time.

Martin Mawyer is president of the Christian Action Network, which he founded in 1990. Located in Lynchburg, VA, CAN was formed as a non-profit educational organization to protect America’s religious and moral heritage. He is the author of several books, including You Are Chosen: Prepare to Triumph in a Fallen World.