Patriot Majority Report

Patriot Majority Report

Corporate Rainbow Fever: The World Is Becoming an LGBT Billboard

Pride Parade: How Corporations Are Marching into Culture Wars

Martin Mawyer's avatar
Martin Mawyer
Jun 01, 2023
∙ Paid
The North Face is facing backlash for featuring drag queen Pattie Gonia in its new ad campaign ahead of Pride Month

Has anyone else noticed how the summer months have become near-synonymous with the deluge of gay pride advertising? Of course, everyone has. How could we not?

It’s becoming one of those universal truths, like taxes, death, and a new Marvel movie every other year. You can almost set your calendar by it!

It appears as though every other retailer is tripping over themselves to pander to this increasingly vocal minority for the primary purpose of being a billboard for the LGBT.

Corporate behemoths like Bud Light, Always, and especially Target are marching, no, stampeding into the culture wars, all in an attempt to win points with the ‘woke’ crowd.

This corporate virtue signaling isn’t just an annoyance – it’s a business disaster of titanic proportions. Just take a good hard look at Target’s Pride-themed children’s clothing line; it’s reportedly siphoned off a staggering $10 bill…

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