Boycotts, Sell-Offs, and Burned Nikes: What Actually Works Against Woke Corporations

Patriotic and Bible-believing Americans are tired of being ignored — but are we aiming our firepower in the right direction?

Patriotic and Bible-believing Americans are tired of being ignored — but are we aiming our firepower in the right direction?

If you've ever felt like your righteous anger fizzled into nothing more than a crumpled receipt and an angry tweet… you're not alone.

First, corporations offend us with some outrageous policy — a rainbow-covered children's line at Target, a drag queen beer can from Bud Light or a Disney movie that looks more like a lecture than entertainment.

So what do we do?

We rise up. We boycott. We cancel. We organize. We even burn our sneakers.

But then… nothing.

The CEO doesn't step down. The board doesn't apologize. The company releases a carefully worded statement about "values" and "dialogue," and we're left wondering:

Are we just yelling at brick walls while their stock portfolios continue to grow?

Let's be honest — the average patriotic American is now three layers deep into frustration:

1. Frustrated over the woke garbage coming out of corporate America.

2. Frustrated over how to respond in a way that actually matters.

3. Frustrated that even our responses seem to have no impact.

But here's the thing:

Sometimes, boycotts do work.

Sometimes they don't.

And sometimes… the real pressure point isn't the consumer — it's the shareholder.

Let's talk about that.

Why Boycotts Feel Good — But Often Fizzle

Boycotts are emotional. They're immediate. And they send a signal.

But they rarely hit the company where it really hurts unless two things happen:

1. The boycott goes viral, affecting the company's brand among its core customers.

2. The backlash spooks investors and tanks the stock price.

If you've got both? You've got a firestorm.

If not? You've got a hashtag.

Take Nike, for instance. When they made Colin Kaepernick the face of their campaign in 2018, millions of Americans were furious. Videos of people burning their Nike socks flooded social media. And Nike? They leaned back and said, "Thanks for the free publicity."

Sales soared. Stock rebounded. Why? Because their target audience — younger, urban, progressive buyers — loved it. The investors weren't scared, and Nike walked away laughing.

But when shareholders panic, corporations listen

Take a look at Disney.

They jumped headfirst into every culture war they could find — picking a fight with the state of Florida over transgender ideology in the schools, cramming progressive, gay-grooming messaging into children's content, and alienating the very families that built the Disney brand.

The result? Not just a boycott.

Disney's stock tanked by over 50%.

Shareholders panicked.

The CEO, Bob Chapek, was fired.

And guess who they brought back to clean up the mess? Bob Iger, who immediately (at least in words) announced Mickey Mouse would be backing off the culture war stance and refocusing on "core storytelling."

Why? Because investors lost faith in the leadership. And when investors lose faith, heads roll.

But What About Bud Light?

Ah, yes — the beer that broke the internet.

When Bud Light partnered with transgender influencer Dylan Mulvaney, they probably thought it was a harmless, "inclusive" marketing stunt.

Instead, they lost billions in market value, became a cultural punchline, and saw their sales collapse so badly that bars stopped stocking them altogether. Even their delivery drivers were begging stores not to drop them.

The backlash hit both the consumer base and the shareholders.

That's the holy grail of pressure. And Bud Light is still trying to recover.

So, what works and what doesn’t?

• Boycotts Alone? Sometimes. But only if they're big, loud, and sustained.

• Shareholder Sell-Offs? Often. Because sell-offs directly affect stock price & leadership.

• Social Media Campaigns? Rarely, because they're too easy to ignore.

• Targeted Investment Pressure? High, especially when activist investors can force board action.

So What Should We Do?

Here's where the frustration turns into strategy.

If you're a Bible-believing, America-loving patriot who's tired of woke corporations stomping on your values, you need to think like a tactician, not just a protester. You have the power to make a difference.

Yes, boycott.

Yes, speak up.

But also — consider pressuring those with money.

Write to major institutional shareholders.

Start campaigns that target investors, not just customers.

Expose how companies are losing their audience and damaging long-term profitability.

And don't just shout — document, report, and repeat.

Jesus flipped the tables of the money changers.

Perhaps it's time we took a few more steps — not just by boycotting beer or canceling a Disney subscription, but by holding corporations accountable with financial transparency and focused scrutiny.

And we've already seen it work, by just one man.

Enter Robby Starbuck.

Robby Starbuck is a former Hollywood music video director turned conservative activist, political commentator, and defender of traditional values. After walking away from the entertainment industry, he began using his media savvy to expose the radical agendas creeping into corporations, classrooms, and culture.

When Target, Bud Light, North Face, Kohl's, and others began aggressively pushing gender ideology on children and celebrating radical LGBTQ messaging, Robby Starbuck didn't just rant about it on Twitter (though, yes, he did that, too).

• He connected the dots for consumers and shareholders alike:

• He posted data showing stock drops in real-time

• He called out corporate leaders by name

• He rallied consumers with clear messaging: "This is not just about politics — this is about your children."

And critically, he encouraged investors and retirement fund holders to speak out and reconsider where their money was going.

It worked.

His public pressure campaigns helped create the perfect storm: massive consumer backlash, stock sell-offs, media coverage, and a chilling effect on other corporations considering similar actions.

Some brands quietly pulled merchandise.

Others scrubbed campaigns.

Many stopped commenting altogether.

Robby didn't act alone — but he showed what happens when activists stop just reacting emotionally and start organizing strategically. His success should inspire us all to do the same.

The Takeaway

You don't need to be a billionaire or own 100,000 shares of stock to make a difference. You just need to know where the pressure points are — and aim accordingly.

So yes — keep boycotting.

But don't stop there.

Follow the money. Find the leverage. Flip the tables.

Because when the investors get nervous, the corporations finally listen.

If you found this helpful, share it with others who care about reclaiming our culture from woke corporations.

Martin Mawyer is the President of Christian Action Network and host of the “Shout Out Patriots” podcast. Follow him for more action alerts, cultural commentary, and real-world campaigns defending faith, family, and freedom.